1994 Calendar

Self Promotion

Conventional illustration marketing wisdom dictates that you should stick to one identifiable style, as it makes you easier to remember in client’s eyes. I’ve always struggled against that philosophy, probably shooting myself in the foot in the process. I like to work in several styles, and always have. The different styles seem to feed each other, sometimes giving you ideas for solutions that wouldn’t have occurred to you otherwise. It is also a great way to keep the work fresh and interesting. Every day is a new frontier.

Anyhow, this was a mailer that I sent out at the end of ’93, with the express purpose of selling the variety of styles available. The idea that in hiring me, they are in fact hiring 5 or more illustrators with distinctive styles. I recycled a few assignments from earlier in the year, colored one black and white illustration, and created a few pieces specifically for this mailer (I’ve included the ‘colored’ illustration and the unpublished pieces here in this post). The entire thing was hand lettered right down to the calendar layouts, folded and saddle stapled and sent out in a 5×10 envelope.



This one was another from the ongoing Christian Reformed Church’s curriculum project. This black and white line illustration was one of several about ‘Christians around the world’. Motorcycles and Bicycles and Wheelchairs are some of my least favorite items to draw, but this was one of my better motorbike drawings.

Xmas Party Invite 1993


Our holiday xmas party invite from 1993 (the parties were an annual event from 1984-1995), and I must say I’m quite tickled with the poem I wrote for this one (predating my first songwriting attempts by at least 8 or 9 years). The illustration style is getting a little more professional looking. We had thought that all these party invites were lost, until I discovered a stash of them in my father’s keepsake drawer when he passed away in 2014.